Last week, it felt like spring had arrived.
The sun was out.
The air was warm.
You could almost smell summer.
And then… Ohio reminded us who’s in charge.
Cold winds. Gray skies. Snow. Just like that, winter was back.
We call it “false spring.” That teaser week where it feels like we’ve turned the corner—only to be pulled right back into winter.
If you’ve been training long enough, you know this cycle isn’t just about the weather.
It’s about motivation.
Every year, we see it.
You start a new routine.
You commit to the Open.
You dial in your nutrition.
You hit three or four great weeks in a row.
You feel amazing.
Stronger. Leaner. More energized.
You think, “This is it. I’ve finally figured it out.”
And then…
You’re sore for days.
Your lifts feel heavy.
Life gets busy.
Sleep suffers.
Motivation dips.
Winter is back.
And this is where most people quit.
Winter always turns into spring.
The cold never lasts forever.
And the same is true in training.
Soreness fades.
Fatigue goes away.
Plateaus break.
Strength builds.
But only if you stay.
Only if you stay focused.
Only if you stay consistent.
Motivation feels like that sunny 65-degree February day.
It’s exciting.
It’s energizing.
It makes everything feel easier.
But consistency?
Consistency is showing up when it’s 28 degrees and cloudy.
Consistency is coming in when your legs are sore.
Consistency is scaling smart instead of going ego-heavy.
Consistency is choosing protein and water over fast food and soda.
Consistency is trusting the process when you don’t see immediate results.
Anyone can train when it feels good.
Progress belongs to the people who train when it doesn’t.
Right now you might feel:
That doesn’t mean you’re failing.
It means you’re in winter.
And winter has a purpose.
It builds resilience.
It builds discipline.
It builds patience.
And when the sunshine returns—and it will—you’ll be stronger because you didn’t disappear when it got cold.
We’re not building six-week transformations.
We’re building:
The members who make the biggest gains aren’t the most naturally athletic.
They’re the most consistent.
They show up in January.
They show up in February.
They show up when it’s snowing.
They show up when it’s 90 degrees.
They don’t chase motivation.
They commit to consistency.
The cold weather will pass.
The soreness will fade.
The fatigue will lift.
The strength will come.
The confidence will build.
The results will show.
But only if you stay.
So if you’re in a “winter” phase right now—physically or mentally—take a breath.
Zoom out.
Keep stacking small wins.
Stay focused.
Stay consistent.
Spring is coming.
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